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1

Positioning the Tata Nano (B)

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 262 KB

english, 2017

2

Marketing the Nissan Micra and Tata Nano Using Social Media

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 343 KB

2017

3

ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm

Tybout, Alice M., Ragsdale, Kyle

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 519 KB

2017

4

ThoughtWorks (B)

Tybout, Alice M., Ragsdale, Kyle

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 259 KB

2017

5

Target Stores: Strategic Brand Alliance Exercise

Tybout, Alice M.

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 174 KB

english, 2017

6

The Concept of External Validity

Bobby J. Calder, Lynn W. Phillips and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 190 KB

english, 1982

7

Schema Congruity as a Basis for Product Evaluation

Joan Meyers-Levy and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1989

Language:

english

File:

PDF, 485 KB

english, 1989

8

Using Information Processing Theory to Design Marketing Strategies

Alice M. Tybout, Bobby J. Calder and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1981

Language:

english

File:

PDF, 301 KB

english, 1981

9

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

Roehm, Michelle L, Tybout, Alice M

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 148 KB

english, 2006

10

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 413 KB

english, 1978

11

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Alice M. Tybout and John R. Hauser

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 701 KB

english, 1981

12

Designing Research for Application

Calder, Bobby J., Phillips, Lynn W., Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 919 KB

english, 1981

13

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Eyal Maoz, Alice M. Tybout

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 4.63 MB

english, 2002

14

Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 2.65 MB

english, 1974

15

Positioning the Tata Nano (A)

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 481 KB

2017

16

TiVo

Tybout, Alice M., Hennessy, Julie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 270 KB

2017

17

Maybelline Inc.: About Face

Hennessy, Julie, Carter, Jill, Carter, Jimmy, Tybout, Alice M.

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 208 KB

2017

18

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Can I Test for Simple Effects in the Presence of an Insignificant Interaction?

Alice Tybout and Brian Sternthal

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 364 KB

english, 2001

19

Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Tybout, Alice M.

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 2.65 MB

english, 1978

20

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

Michelle L. Roehm and Alice M. Tybout

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.61 MB

english, 2006

21

Information Availability as a Determinant of Multiple Request Effectiveness

Alice M. Tybout, Brian Sternthal and Bobby J. Calder

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 539 KB

english, 1983

22

The Construct Validity of the Tripartite Classification of Attitudes

Richard P. Bagozzi, Alice M. Tybout, C. Samuel Craig and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 573 KB

english, 1979

23

The Case of Synthroid (A): Marketing a Drug Coming Off Patent

Tybout, Alice M., Hennessy, Julie, Fahey, Natalie, Snyder, Charlotte

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 1015 KB

english, 2017

24

Ethics in Marketing Research: Their Practical Relevance

Tybout, Alice M., Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 1.63 MB

english, 1974

25

The effect of pictorial distance and the viewer's sociability on ad liking

Nancy Artz, Alice M. Tybout, Trudy Kehret-Ward

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.04 MB

english, 1993

26

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Maoz, Eyal, Tybout, Alice M.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 222 KB

english, 2002

27

The Effect of Pictorial Distance and the Viewer's Sociability on Ad Liking

Nancy Artz, Alice M. Tybout and Trudy Kehret-Ward

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 404 KB

english, 1993

28

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Laura A. Peracchio and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 683 KB

english, 1996

29

Availability of well-defined internal knowledge and the attitude formation process: Information aggregation versus self-perception.

Tybout, Alice M., Scott, Carol A.

Journal:

Journal of Personality and Social Psychology

Year:

1983

Language:

english

File:

PDF, 1.23 MB

english, 1983

30

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Treating an Individual Difference Predictor as Continuous or Categorical

Alice Tybout, Ramya Neelamegham and Julie Irwin

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 528 KB

english, 2001

31

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Eyal Maoz and Alice M. Tybout

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 686 KB

english, 2002

32

Kellogg on Marketing (Hassett/Kellogg) || Developing a Compelling Brand Positioning

Tybout, Alice M., Calder, Bobby J.

Year:

2012

Language:

english

File:

PDF, 250 KB

english, 2012

33

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, Richard P., Tybout, Alice M., Craig, C. Samuel, Sternthal, Brian

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.09 MB

english, 1979

34

Terlato Wines International: Managing Rutherford Hill Merlot in a Post- Sideways Market

Tybout, Alice M., Bennett, Patrick, Koenigs, Brie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 432 KB

2017

35

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Nancy Artz, Alice M. Tybout

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 97 KB

english, 1999

36

Analysis of Variance

Alice Tybout, Brian Sternthal, Geoffrey Keppel, Joseph Verducci, Joan Meyers-Levy, James Barnes, Scott Maxwell, Greg Allenby, Sachin Gupta, Jan-Benedict Steenkamp, Scott Maxwell

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 7.32 MB

english, 2001

37

A vision of theory, research, and the future of business schools

Bobby J. Calder, Alice M. Tybout

Journal:

Journal of the Academy of Marketing Science

Year:

1999

Language:

english

File:

PDF, 794 KB

english, 1999

38

Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources

Meyers‐Levy, Joan, Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1997

Language:

english

File:

PDF, 254 KB

english, 1997

39

Beyond External Validity

Bobby J. Calder, Lynn W. Phillips and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 152 KB

english, 1983

40

The Effect of Experience: A Matter of Salience?

Tybout, Alice M., Yalch, Richard F.

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 652 KB

english, 1980

41

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 406 KB

english, 1981

42

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Alice M. Tybout and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 737 KB

english, 1975

43

The Concept of External Validity

Calder, Bobby J., Phillips, Lynn W., Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 399 KB

english, 1982

44

Schema Congruity as a Basis for Product Evaluation

Meyers-Levy, Joan, Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1989

Language:

english

File:

PDF, 1.16 MB

english, 1989

45

What makes a good theory practical?

Calder, Bobby J., Tybout, Alice M.

Journal:

Year:

2016

Language:

english

File:

PDF, 346 KB

english, 2016

46

Kellogg on Marketing (Hassett/Kellogg) || Managing Product Assortments: Insights from Consumer Psychology

Tybout, Alice M., Calder, Bobby J.

Year:

2012

Language:

english

File:

PDF, 118 KB

english, 2012

47

Kellogg on Marketing (Hassett/Kellogg) ||

Tybout, Alice M., Calder, Bobby J.

Year:

2012

Language:

english

File:

PDF, 4.57 MB

english, 2012

48

Information Availability as a Determinant of Multiple Request Effectiveness

Tybout, Alice M., Sternthal, Brian, Calder, Bobby J.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.47 MB

english, 1983

49

Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Tybout, Alice M.

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.72 MB

english, 1978

50

Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Tybout, Alice M.

Journal:

Journal of Marketing Research

Year:

1978

File:

PDF, 1.72 MB

1978